As Asher and I have been thinking about how to organize our trailers, we created a very rough drafted shot list. The reason I say "very" is because this is an overall idea of how we want our trailers to play out. We will use some of our shots in both trailers, while others will be used in only one. Also, we will be adding other shots and incorporating them into different scenes that are not on our list. Many of our shots are suitable for a drama film, while others defy some conventions.
Here is a picture of our drafted shot list:
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| Drafted Shot List |
After thorough research, we have decided to announce what our two trailers will be targeted towards and how they will be marketed. The two trailers that films usually create have to be differentiated in some way, and most of the time they do this by making them appealing to two different audiences.
Asher and I are going to create our two trailers based off of our genre and of our audience. One of our trailers is going to be more drama-driven; this means it's going to rely on the typical characteristics of a drama to engage and persuade viewers to come and see our film. This trailer is going to be marketed in movie theaters and film festivals because those who are extremely passionate about movies will understand and appreciate these aspects of our film.
Our other trailer is going to be more emotionally-driven. This trailer is going to use the character(s) as the main point of the trailer so that the audience can build a relationship with the character. Asher and I will be using pathos to draw in our target audience so that they stay hooked to watch the film. We will be marketing this trailer across various social media platforms to appeal to that niche of generation-Z who are on their social media accounts on their all the time.
Here is a summed up version of the research Asher and I compiled of the typical characteristics and conventions of both:
Trailer #1 (Genre-Driven- Movie Theater/Film Festival Festival):
1. Trailers displayed at the movie theaters and at film festivals are usually 1:30 to 2:00 minutes. These platforms are suitable for a genre-driven audience who are interested in the characteristics and conventions used in the film. This audience is commonly described as “movie-goers” because they tend to go and see films at these platforms rather than streaming them or watching them at home. Therefore, one of our trailers will be more geared towards focusing on the drama and that one will be presented at these locations.
2. Film festivals and Movie Theaters are a great way to advertise the film because most likely the audience is going to come back to see more films. Our trailer will be displayed at other drama movies that are released before our film so that the same audience is exposed to it. This is commonly how previews are organized at movie theaters and at film festivals- they are displayed before the same genre so that the same targeted audience comes to see it.
3. Indie films do not have that must of a disadvantage as very popular, and wealthy franchised films because it’s about marketing and how well the trailers are produced. Trailers are also typically released within 100 days before the film.
Trailer #2 (Social Media Trailer- Instagram/Snapchat/Twitter):
1. Trailers tend to be 1 minute in length, as social media users tend to be more quick with their consumption decisions. Also, some media platforms such as Instagram regulate the video lengths that can be broadcasted on their application (Instagram allows for videos to be 60 seconds or less). Thus, our social media trailer will be a 60 second trailer.
2. What is nice about social media is that you can broadcast so many different trailers and types (full length, shorter, teaser, etc.). Unlike TV movie trailer commercials which on average are 30 seconds or less, social media's like Twitter and Snapchat allow for longer full length trailers for a fraction of a cost, as TV costs big bucks to feature commercials on differing networks while social medias cost no money to create and post on their own pages and are not expensive when advertising when compared to TV.
3. Snapchat it is especially important as advertisements on snap usually feature a teaser trailer that, if chosen by the consumer, can be "Swipped Up" to view a longer length trailer, making the consumer feel like they are in control with what advertisements they see (all relates to marketing to Millenials and Gen Z with creating brand loyalty and advertising without advertising).
Both of our trailers will also be distributed on Youtube as well. We feel that this platform has an audience for both, and there should be an area where the two trailers are together for our overall target audience to see.
I hope you enjoyed our drafted shot list and our reveal for our trailers! Stay in touch to get an exclusive inside look to some of the sneak peaks to our film! (Hint: Asher and I began filming!)
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